Pudsey The Movie, starring Britain’s Got Talent’s winning dancing dog, premiered at the Vue in London’s Leicester Square. As well as superstar Pudsey and his glamorous owner Ashleigh, some well-known faces graced the red carpet to the delight of all of those attending.

Working to a set budget, Arcadia provided promotional goodie bags filled with merchandise that appealed to the children attending the movie premiere. Our merchandisers worked closely with our in-house design team, visualising ideas and concepts. Once those were finalised, we produced and collated the Pudsey merchandise into the promotional goodie bags, ready to be given out at the event.

We were very pleased to be given a few family tickets to attend this prestigious event by Vertigo Films and delighted to see our promotional merchandise in action.


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