Sony Pictures required A GWP (Gift with Purchase) for the launch of their Arthur Christmas DVD.

The suitable gift had to fit inside a Blu-ray/ DVD box, be related to the film, and meet with a specified lead time and a given budget.

Ideas were proposed and a decision was made to produce a 3D Christmas Tree decoration using one of the main characters.

Initial orders were placed for 50,000 units and upon presentation of actual proof samples quantities were increased to100,000 units.

The order was manufactured in a fully audited factory and the goods were inspected for quality both during production and on final completion of the order, prior to shipping.

 

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