Sabre required a gift and fulfilmint for their  “Take The First Step” tactical marketing campaign,devised to incentivise travel agencies to book appointments for a software presentation with their field salesforce.

145 carefully selected prospects received a single training shoe in a bespoke shoe box.

Sabre field sales teams took a fitted pair of trainers to every appointment made and presentation given.

Arcadia’s experience was called upon to provide a desirable pair of training shoes with sufficient stock to redeem the whole promotion.

We supplied and collated the training shoe, bespoke box and promotional material and sent them directly to the 145 targeted prospects.

Sabre received an overwhelming response and replicated the same tactical marketing campaign throughout Europe.


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