Airwair were looking for creative high end merchandise to celebrate and increase brand awareness of the 50th anniversary of the Dr Martens boot.  

We suggested a custom Dr Martens keyring, designed to replicate the Dr Martens boot range. After the presentation of conceptual visuals and full costing, the boot drive was born!

We went on to produce two key line products:

1. The traditional 8 hole boot 

2. The 12 hole boot 

Dr Martens USA loved the product so much they decided to make it available to the general public as a Limited Edition on their online store.

The custom keyring became a huge success with brand lovers and was a favourite all over the world. The boot had more hits in one month than any other product sold by Dr Martens!


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