Airwair were looking for creative high end merchandise to celebrate and increase brand awareness of the 50th anniversary of the Dr Martens boot.  

We suggested a custom USB stick / keyring, designed to replicate the Dr Martens boot range. After the presentation of conceptual visuals and full costing, the boot drive was born!

We went on to produce two key line products:

1. The traditional 8 hole boot without toe cap.

2. The 12 hole boot with the toe cap.

Dr Martens USA loved the product so much they decided to make it available to the general public as a Limited Edition on their online store.

The custom USB stick became a huge success with gadget lovers and was a favourite on various gadget websites all over the world. The boot had more hits in one month than any other product sold by Dr Martens!


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