Brief
To supply a high-end travel-related gift for attendees of the ’year of beauty’’ Diamond product launch in New York. The product was to be supplied in bespoke packaging, similar in design to Harrods retail bags.
 
 
Solution
Arcadia proposed a retail Globe Trotter brand travel wallet in black and ivory, embossed with the brand motif. Each travel wallet was wrapped in custom designed “year of beauty” monochrome tissue paper, gift boxed and then presented in a gloss shopper bag, printed with the “year of beauty design” which was inspired by Cities around the World. The product and packaging perfectly aligned with the diamond club's key factors of luxury travel & journey.
 

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