 Since Marcel Bich launched his revolutionary Bic Cristal ball pen in 1950, the company’s promise has remained unchanged: to offer simple, quality products for everyone. Bic made what was an elite tool available to everyone.
The commitment to quality and functionality at the best price has made Bic the top ballpoint-pen manufacturer in the world and a leader in the lighter and razor markets. Each day 5 million Bic lighters, 10 million Bic shavers and 24 million Bic writing products are purchased everyday and in 2005 Bic sold their 100,000 millionth pen !
In 1997 Bic created a specialist division to offer personalized Bic products to the promotional industry and now supply, pens, sticky notes, Sheaffer, notebooks, lighters and bags – all with the Bic promise of quality and functionality.
Today, more than ever, we can see how the importance of sustainable development is becoming a very special element in our lives. It offers an opportunity for Bic to reaffirm its commitment to its core values and Bic want to be considered the supplier of environmentally friendly products and, as such, has developed its Ecolutions range – products that will write the new, green history of our planet, giving our customers an opportunity to respect the environment.
Bic seeks to offer originality and differentiation and it has succeeded in offering this with digital printing technology; the ability to replicate 4 colour process onto the full surface of many of its writing instruments – now it doesn’t matter how complex the image is or how many colours!
More products and more invention is promised, so remember offer quality – ‘Brand Your Bic’ 
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