There are promotional products and then there is corporate merchandise. Whilst most of them are distributed for free, at least for the major part, corporate merchandise towers over the rest of the promotional products when it comes to fostering brand loyalty and a sense of belonging amongst the stakeholders. Again, the endeavour of using corporate merchandise is not a part of the mass marketing campaign. Rather, the focus is on an elite and premium set of customers who are made to feel special and cared for through corporate merchandise.

What is corporate merchandise?

It can be anything useful and attractive that bears the logo, name or any other symbolic association to a particular organization. These products are presented as gifts to individuals. The idea behind the exercise is that whenever they will use the product, they will be reminded of the organization generating invaluable brand recalls and brand association.

Using corporate merchandise

Internally, they can be given to employees, on achieving targets or doing something worth appreciating to make them feel that the management recognizes their effort and toil.

They can be given to business partners and associates to make them feel special and to show them that they are an important part of the extended family.

Corporate merchandise can also be used as a promotional tool during events of importance like celebration of anniversaries or milestones achieved.

Tags: corporate merchandise

This entry was posted on Thursday, July 9th, 2009 at 6:26 am and is filed under Promotional products. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.